European Consumers in the Digital Era
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Información del producto
| ISBN | 9781032204666 |
|---|---|
| Editorial | Taylor & Francis Ltd |
| Precio (sin IVA) | 63,11 € |
| Impuestos | 3,79 € |
| Precio (IVA incluido) | 66,90 € |
| Disponibilidad | 2 Unidades En almacén externo |
Descripción del producto
This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.