Social Media Analytics and Practical Applications

33,90 €


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Información del producto

ISBN9781032051406
EditorialTaylor & Francis Ltd
Precio (sin IVA)31,98 €
Impuestos1,92 €
Precio (IVA incluido)33,90 €
Disponibilidad1 Unidad En almacén externo

Descripción del producto

This book provides a framework that allows you to understand and analyze the impact of social media in various industries. It illustrates how social media analytics can help firms build transformational strategies and cope with the challenges of social media technology.