Celebrity Fashion Marketing

66,90 €


Información del producto

ISBN9781032007359
EditorialTaylor & Francis Ltd
Precio (sin IVA)63,11 €
Impuestos3,79 €
Precio (IVA incluido)66,90 €
DisponibilidadNo disponible

Descripción del producto

This book explores the concept of the celebrity as a human fashion brand, and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers.