Business Model Innovation

41,90 €


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Información del producto

ISBN9781009181693
EditorialCambridge University Press
Precio (sin IVA)39,53 €
Impuestos2,37 €
Precio (IVA incluido)41,90 €
Disponibilidad2 Unidades En almacén externo

Descripción del producto

The first book to cover both the research and the practice of business model innovation in a single, introductory text. Students, researchers and organisational senior executives will gain an overview of the major areas of the topic and a deeper understanding of the theory underpinning business model innovation.