The Economics of Digital Shopping in Central and Eastern Europe

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Información del producto

ISBN9781009108447
EditorialCambridge University Press
Precio (sin IVA)22,55 €
Impuestos1,35 €
Precio (IVA incluido)23,90 €
Disponibilidad2 Unidades En almacén externo

Descripción del producto

This Element outlines the characteristics of Central & Eastern Europe (CEE) digital markets, along with an additional contextual layer investigating online consumer behaviors. It wil analyze the opportunities presented by the digital economy in CEE and provide an actionable outlook for the e-commerce potential within the region's markets.