Principles of Behavioral Economics
52,90 €
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Información del producto
| ISBN | 9781009095891 |
|---|---|
| Editorial | Cambridge University Press |
| Precio (sin IVA) | 49,91 € |
| Impuestos | 2,99 € |
| Precio (IVA incluido) | 52,90 € |
| Disponibilidad | 1 Unidad En almacén externo |
Descripción del producto
Presents a grand synthesis of ideas related to behavioral economics. Shows how economics looks if based on real-world assumptions, ideas from psychology and evolutionary selection principles. Draws on ideas covering consumers, firms, macroeconomics and environmental sustainability in an engaging style suited to advanced undergraduate courses.