The Choice Factory
19,90 €
Envío en 4/5 dias
Información del producto
| ISBN | 9780857196095 |
|---|---|
| Editorial | Harriman House Publishing |
| Precio (sin IVA) | 18,77 € |
| Impuestos | 1,13 € |
| Precio (IVA incluido) | 19,90 € |
| Disponibilidad | 7 Unidades En almacén externo |
Descripción del producto
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.