Consumer Psychology in a Social Media World

84,90 €


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Información del producto

ISBN9780765646941
EditorialTaylor & Francis Ltd
Precio (sin IVA)80,09 €
Impuestos4,81 €
Precio (IVA incluido)84,90 €
Disponibilidad5 Unidades En almacén externo

Descripción del producto

Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals.