The Pursuit of New Product Development

117,90 €


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Información del producto

ISBN9780750679930
EditorialElsevier Science & Technology
Precio (sin IVA)111,23 €
Impuestos6,67 €
Precio (IVA incluido)117,90 €
Disponibilidad1 Unidad En almacén externo

Descripción del producto

Containing case examples, organizational analysis and project planning tools, this book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities.