Strategic Planning for Public Relations
122,90 €
Substituído por 9781032391168
Información del producto
| ISBN | 9780367903848 |
|---|---|
| Editorial | Taylor & Francis Ltd |
| Precio (sin IVA) | 115,94 € |
| Impuestos | 6,96 € |
| Precio (IVA incluido) | 122,90 € |
| Disponibilidad | No disponible |
Descripción del producto
This sixth edition remains the go-to text for learning how to plan, execute, and evaluate public relations campaigns, with expanded coverage of international cases and social media strategy within the PESO framework. It is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns.