Strategic Luxury Management
66,90 €
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Información del producto
| ISBN | 9780367858377 |
|---|---|
| Editorial | Taylor & Francis Ltd |
| Precio (sin IVA) | 63,11 € |
| Impuestos | 3,79 € |
| Precio (IVA incluido) | 66,90 € |
| Disponibilidad | 1 Unidad En almacén externo |
Descripción del producto
Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. Luxury is rarely discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.