Marketing for Sustainable Tourism
71,90 €
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Información del producto
| ISBN | 9780367529796 |
|---|---|
| Editorial | Taylor & Francis Ltd |
| Precio (sin IVA) | 67,83 € |
| Impuestos | 4,07 € |
| Precio (IVA incluido) | 71,90 € |
| Disponibilidad | 1 Unidad En almacén externo |
Descripción del producto
This book shows how marketing skills and techniques can be used for sustainability purposes, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. It was originally published as a special issue of the Journal of Sustainable Tourism.