Project Marketing
52,90 €
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Información del producto
| ISBN | 9780367350918 |
|---|---|
| Editorial | Taylor & Francis Ltd |
| Precio (sin IVA) | 49,91 € |
| Impuestos | 2,99 € |
| Precio (IVA incluido) | 52,90 € |
| Disponibilidad | 1 Unidad En almacén externo |
Descripción del producto
This book is a comprehensive and practical guide to project marketing—a crucial aspect of businesses worldwide. Drawing on extant marketing their, it provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour.