Getting Price Right
46,90 €
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Información del producto
| ISBN | 9780231190701 |
|---|---|
| Editorial | Columbia University Press |
| Precio (sin IVA) | 44,25 € |
| Impuestos | 2,65 € |
| Precio (IVA incluido) | 46,90 € |
| Disponibilidad | 2 Unidades En almacén externo |
Descripción del producto
Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes—one’s pricing orientation—results in a better long-term pricing strategy.