Positioning: The Battle for Your Mind
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Información del producto
| ISBN | 9780071373586 |
|---|---|
| Editorial | McGraw-Hill Education - Europe |
| Precio (sin IVA) | 20,66 € |
| Impuestos | 1,24 € |
| Precio (IVA incluido) | 21,90 € |
| Disponibilidad | +20 Unidades En almacén externo |
Descripción del producto
Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.