The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
35,90 €
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Información del producto
| ISBN | 9780071364157 |
|---|---|
| Editorial | McGraw-Hill Education - Europe |
| Precio (sin IVA) | 33,87 € |
| Impuestos | 2,03 € |
| Precio (IVA incluido) | 35,90 € |
| Disponibilidad | 3 Unidades En almacén externo |
Descripción del producto
Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.