Raising the Corporate Umbrella
€59.90
Product Information
| ISBN | 9781349425327 |
|---|---|
| Publisher | Palgrave Macmillan |
| Price (excl. tax) | €56.51 |
| Tax | €3.39 |
| Price (incl. tax) | €59.90 |
| Availability | Unavailable |
Product Description
Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation.