Exchange Behavior in Selling and Sales Management
€318.90
Product Information
| ISBN | 9781138465961 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €300.85 |
| Tax | €18.05 |
| Price (incl. tax) | €318.90 |
| Availability | Unavailable |
Product Description
Presents a framework for the successful operation of selling and sales management. This book is composed of eight fundamental building blocks, which provide a framework to describe the dynamics of consumer and organizational buying processes. It also provides a scientific, analytical approach to the personal elements in selling.